If you use a Yahoo Mail account and want to start sending cold emails at scale, this guide is for you. Yahoo isn’t typically the first choice for sales outreach but paired with the right cold emailing tool for Yahoo like Sequencer, it can be surprisingly effective.
In this post, we’ll walk you through exactly how to connect your Yahoo Mail account to Sequencer using IMAP and SMTP. You’ll learn how to generate a Yahoo app password, input the correct server settings, and start sending cold email campaigns all in under 10 minutes.
Why Use Yahoo for Cold Emailing?
While Gmail and Outlook dominate the cold email world, Yahoo is still a viable option, especially for:
- Personalising sender domains (e.g., sam_smith@yahoo.com)
- Diversifying inboxes across multiple campaigns
- Low-volume or test campaigns
When you integrate Yahoo with Sequencer, you can:
Using a Cold Emailing Tool for Yahoo Effectively
- Launch multi-step email sequences
- Track opens, clicks, and replies
- Automate follow-ups
- Improve reply rates with natural-looking sends
Step 1: Create a Yahoo App Password
Yahoo, like most major email providers, blocks access to third-party tools using your main account password. To connect Yahoo to Sequencer securely, you’ll need to generate a Yahoo app password a special password used only for external apps.
How to generate an app password:
- Go to your Yahoo Account Security page.
- Sign in if prompted.
- Scroll to “App Passwords” and click “Generate app password”
- Choose “Other App”, then name it “Sequencer”
- Click “Generate” a 16-character password will appear.
- Copy this password you’ll need it in Sequencer. (You won’t see it again.)
Step 2: Add Your Yahoo Account in Sequencer
In Sequencer, there is a ‘Name’ field where you should enter the name you want your emails to appear from (e.g., ‘Sam Smith’). This is what recipients will see in their inbox. If you leave it blank, your Yahoo email address will be displayed instead.
Yahoo IMAP & SMTP Settings for Sequencer
| Setting | Value |
| yourname@yahoo.com | |
| Password | (Your 16-digit app password) |
| IMAP Server | imap.mail.yahoo.com |
| IMAP Port | 993 |
| SMTP Server | smtp.mail.yahoo.com |
| SMTP Port | 465 |
| Name | e.g. Sam Smith |
| Use TLS | No (untick this box) |
Step 3: Start Sending Cold Emails
Once your account is connected, you can:
- Build a campaign using Sequencer’s step-based editor
- Add dynamic placeholders (e.g., first name, company)
- Set custom delays and follow-ups
- Send from your Yahoo inbox just like you would manually but fully automated
Be sure to warm up your account and stay under 20–30 emails per day initially to avoid getting flagged.
Tips for Cold Email Success with Yahoo
While Yahoo can be used for cold outreach, here are a few best practices to improve results:
- Keep it personal: Use first names, job titles, and tailored messaging.
- Avoid spammy language: Stay clear of words like “free,” “guaranteed,” and “limited time.”
- Test before scaling: Start with a small list to test deliverability.
- Check spam folder responses: Use a separate inbox to test placement.
And remember with Yahoo’s slightly stricter sending behaviour, it’s better suited for small, targeted campaigns rather than high-volume blasts.
Final Thoughts
Yahoo might not be the industry standard for outbound sales, but when set up correctly in a tool like Sequencer, it becomes a capable cold emailing engine especially if you’re using it to test campaigns, reach niche audiences, or avoid domain fatigue on your main sending domains.
Just follow the steps:
- Create a Yahoo app password
- Input the IMAP/SMTP settings
- Start building your campaign
Want to see how Sequencer works with Gmail or Outlook next? Drop us a message.