1 – Nobody is waiting for your email

Recognize that regardless of the quality of your company or offerings, your prospect’s primary focus is on their own priorities and responsibilities. They may not be concerned with your needs. Therefore, it’s essential to empathize with their perspective and craft your email to capture their interest. Remember, the emphasis should be on them, not on you.

2 – Spend time building a (very targeted list)

Email campaigns can achieve remarkable success when thorough research is conducted and the appropriate message is delivered to the right prospect. In fact, some of our clients who adhere to this principle consistently achieve response rates exceeding 80%.

3 – Be straight to the point

Be concise. You have approximately half a second to grab your prospect’s attention, so it’s crucial to convey your message quickly. This means your opening sentence should be engaging. Steer clear of unnecessary pleasantries like “How are you?” or “I hope this message finds you well.” Additionally, avoid lengthy paragraphs—most people won’t take the time to read a large block of text, unless it’s from their management. Approach your cold emails as if you were communicating with a colleague.

4 – Sound like a real person

In line with the previous point, it’s important to steer clear of a marketing tone that feels overly promotional or mass-produced. Instead, focus on crafting genuine emails that avoid storytelling and resonate authentically with your audience.

5 – Be relevant

Delivering the right message to the right person at the right time ensures a positive response. The more closely your message aligns with their needs, the greater your chances of receiving a reply.

6 – Add value

Remember, it’s not about you; it’s about them. Ensure that your offering addresses a specific issue or need they have.

7 – Be persistent, yet respectful

People lead busy lives, and even those who are genuinely interested may overlook a response. Therefore, it’s essential to follow up on your initial email. As a general guideline, sending 3 to 4 follow-up messages can significantly increase your chances of success.

8 – Experiment and be statistic driven

Gather enough data to establish statistics, then adjust variables such as messaging or targeting to observe how the response rate and inquiry rate change over time.

Pro-tip:

Rather than directly inquiring if someone is interested in your offering, consider asking relevant contacts who within their organization might be interested. This approach can enhance your response rate and provide you with a reference point for reaching out to the appropriate contact.